A member of this program (you know who you are) recently posted in the forum that she is doing really well in so many areas (nailing her daily weigh-ins, moving her body more, making healthy food choices) but one area where she struggles is turning to food when she is bored or stressed.

This is a topic that we cover quite a bit in the program and also in the Change Academy podcast (specifically in an episode called Stop Coping So Well) but I had a recent interaction with a close personal friend that I thought may be helpful.
To set the stage, the idea is that we may create (or at least inflate) the feelings that lead us to indulge, or temporarily abandon our goal, out of thin air.
Here is the example I gave:
A friend of mine is doing Dry-January (avoiding alcohol for 31 days) and only 5 days into the month he texted me saying that he “really wanted a drink!” I asked him why. He said, “I just finished a carpentry job in the house and that usually means beer.” I asked him what the project was. And he said (after a long pause), “Well, actually, I just put up two shelves…”
And like that, the craving was gone.
He went on with his day and is still on track with his Dry-January.
The take away from this story is that his brain, looking for a reason to fall back on the old habit, had turned a simple 10-minute job into a “carpentry project” to justify or convince his lower brain to have a beer.
The bigger point is that we do that with other emotions too. Stress, boredom, loneliness, celebration – our sneaky brains blow them up so we have a reason to indulge.
So next time you feel yourself reaching in to your bag of justifications take a minute and consider: am I really that ____________? Or am I inflating this into an excuse (that I will regret later).